Let’s face it… in fishing it is all about the bait. Proper bait preparation and how it is presented can often spell success or failure in your quest for a great fish supper. Whether it is as simple as remembering to pull those red wrigglers out of the fridge an hour or so prior to fishing so that they are at the peak of wrigglyness or brining the ballyhoo for a couple of days so they can endure being trolled in a boat wake for an hour, preparation is a key element.So too is your presentation. Too much of that hook showing or trolling the bait at the wrong speed can turn our finicky, finny prey on, or off like a light switch. The same can also be applied to the bait on your website. We call that bait, the “content.” Just like brining those ballyhoo or thawing your wrigglers, spending a little quality time planning and writing your content can have big rewards in the internet world. Here are just a few factors you should consider when preparing your website content for the website builder.
First of all, don’t write your website content on the fly. All great anglers know not to wait till the morning of their fishing adventure to start digging and collecting worms. Typing content directly into the website builder can be risky. If your connection is less than perfect a drop could result in the loss of work you have taken time to compose. Use a popular word processing program to compose your textual content and then copy and paste it to the website builder. This affords you the advantage of time to think without fearing a dropped connection. You also have the advantage of the word processor’s grammar and spelling checks to ensure your content is presentable to the most ardent languagephiles. Just remember to scrub your text before pasting to the website builder!
Next, keep in mind that fish (and website visitors) can be very picky. How a ballyhoo is rigged can make the difference between a smashing billfish strike and a complete pass on your bait. Compose your prose carefully. Always keep your call to action in mind as you direct the website visitor with your words. Your 
information should be complete and supportive of your goals but not exhaustively long. Studies have shown that a website visitor who has spun the mouse wheel only twice scrolling down has already exceeded their attention span and may be considering leaving the website. For this reason, your most important facts and point of focus should be visible on the website page without any scrolling necessary.
information should be complete and supportive of your goals but not exhaustively long. Studies have shown that a website visitor who has spun the mouse wheel only twice scrolling down has already exceeded their attention span and may be considering leaving the website. For this reason, your most important facts and point of focus should be visible on the website page without any scrolling necessary. 
Just like the decision on how deep to let that wriggler swim or how far back from the boat to troll a lure, your website content also requires some level of strategy or, as former President Bush might describe it, “strategery ”. Take the time to create an outline of the information you need to disseminate. Break the outline into pages if necessary and write from that outline. During this process also keep your eye sharp for key words and phrases that can be used to optimize your website for search engines.
Finally, any bait worth presenting is worth presenting with a little panache. Every angler has their preferred method of marrying hook and wriggler. 
Most Ballyhoo wear a head-dress of fancy feathers when being trolled. The lesson here is that fish and humans are both very visually-oriented. Take time to add an occasional photo or graph to your content that visually captivates your website visitor while supporting the website content’s message. With the custom code drag and drop feature in Soholaunch it is now super easy to embed video and other eye-catching graphic features in your website content area.
Most Ballyhoo wear a head-dress of fancy feathers when being trolled. The lesson here is that fish and humans are both very visually-oriented. Take time to add an occasional photo or graph to your content that visually captivates your website visitor while supporting the website content’s message. With the custom code drag and drop feature in Soholaunch it is now super easy to embed video and other eye-catching graphic features in your website content area.
In conclusion, preparation and presentation of your bait can be huge factors in angling success. Likewise, enticing your site visitors to peruse your information and accept your “call to action” are also dramatically affected by properly prepared website content which is presented in a pleasing and strategic manner.
If you find this post interesting, humorous, or even offensive please post a comment below. I am sure many readers can either echo these concepts or add valuable input based on their fishing or website building experience. Also, watch for my next post on The Art of Fishing when I discuss “The Process of Catching Fi$h!”