Have you ever noticed that it's easier to edit and refine something that already exists than to create something entirely from scratch? Well, this is the idea behind the Quickstart Wizard — it gives you a foundation to work from. In just a few clicks, you'll have a website. This way, you start out with "OK, I have a website. What do I want to change about it?" instead of "Ok, I have a blank white screen...What do I do now?"
If you've never used Soholaunch Pro Edition before, and especially if you've never built a website at all before, this is a wonderfully fast and natural way to get into the swing of things.